If Jesus Came to Your Church This Easter, Would He Stay?
Imagine this. It’s Easter Sunday. The sanctuary is packed. The music is loud. The coffee cart and lobby aesthetic are on point. The production is epic. The graphics are fire!
But if Jesus walked through the doors… would He stay?
Would He find a church obsessed with creating events or one focused on creating encounters? Would He hear stories of redemption or just a list of announcements? Would He see a church that knows how to follow up with the lost or one that just hopes they come back next week?
Easter is the biggest opportunity to introduce people to Jesus. But year after year, we miss the mark—not because we don’t care, but because we keep making the same mistakes.
Let’s fix that.
1. Turning Easter Into a Production, Not an Encounter
Churches love to go big on Easter. And that’s not a bad thing. But when the lights, graphics, and programming become the focus instead of the gospel, we’ve missed the point.
How to fix it:
Stop marketing an event and start inviting people into an encounter. Share real stories of transformation. Show them what Jesus has done—not just what time the service starts.
2. Throwing Too Much at People
The kids’ egg hunt. The parking instructions. The five different service times. The 14 other events you want them to be a part of.
Cramming all of this into one flyer, one email, or one social post? It’s information overload. People are busy. People have families. And when people feel overwhelmed, they check out.
How to fix it:
Less is more. One message per post. One clear next step. Make it easy for people to say yes.
3. Treating Digital Like an Afterthought
People spend hours online every day. And yet, some churches still act like social media isn’t important. If you’re only relying on word-of-mouth and a banner in the parking lot, you’re leaving people behind.
How to fix it:
Go all in on digital. Invest in targeted social ads. Make sure your website is SEO-optimized so that when someone Googles Easter services near me, your church actually shows up. And don’t just post information—post content people want to share.
4. Forgetting the Follow-Up
Churches will spend months preparing for Easter Sunday but almost zero time planning what happens after it. Then, they wonder why guests don’t come back.
What does your Easter follow-up look like?
How to fix it:
Have a plan. A simple welcome email. A personal text. A reason to return. Give people a next step, or they won’t take one.
5. Underestimating the Power of Story
Jesus knew what we sometimes forget—people connect to stories, not bullet points. Not clichés or church jargon.
People need to experience the power of God. It’s not through human eloquence but through a demonstration of His power (Romans 1:16). Yet too many churches default to information-heavy announcements instead of life-changing testimonies.
How to fix it:
Lead with real transformation. Tell the story of the single mom who found hope in your church. The young man who was set free from addiction. The family that almost fell apart but didn’t.
Stories move people. Use them.
Here’s the Bottom Line
Easter is too important to get wrong. It’s not just about filling seats—it’s about introducing people to a risen Savior.
So ditch the noise. Keep the message clear. And remember what Romans 1:16 says:
“For I am not ashamed of the gospel, for it is the power of God for salvation to everyone who believes.”
Make This Easter Count
Download our Free Easter Planning Guide and make sure your church’s marketing is actually leading people to Jesus.
